Chandigarh Blog

The most common of linking strategies is called ‘reciprocal linking’ and involves a simple agreement between two webmasters to exchange links with one another. Assuming both webmasters are honest and both links are indexed by the search engines, this simple relationship can be enough to increment the inbound link count for each site. More complex linking schemes have also arisen for efficiency as well as out of concern that Google and other search engines may eventually disregard blatantly reciprocated links. At the time of this writing ‘link triangles’ for example are becoming popular as a way to hide the reciprocal relationship from the search engines, in case the search engines begin to crack down.
If you are ready to begin a linking building campaign, there are a few tools you will want to make sure you have. The first is the Google toolbar (available for MSIE and Firefox) which you can use to meter the ‘page rank’ of web pages. This will tell you the importance of any given page you might receive a link from. Page rank is a result of all of the links into that particular page, and its important to keep in mind that each link to you is not equal; each link is weighted by page rank, so you will definitely want to pre-qualify link partners using the Google toolbar. Another tool that is essential is a database-driven tool for managing all of your link relationships.
If you need more information of reciprocal linking and how you might devise a link popularity campaign for your website.