Google introduces click-to-play video Ads
Mumbai: Google has announced the launch of its click-to-play video ad format available for advertisers worldwide. Advertisers can now run this new format on the Google content network to reach their target customers.
Click-to-play video ads are user-initiated and can be targeted to specific sites or contextually. Both targeting models support a geographical targeting overlay, up to the city level. Pricing for click-to-play video ads can be either cost-per-impression or cost-per-click. Video ads compete in the ad auction with other text, image and flash ads for placement on a site