Digital Marketing

This topic contains 10 replies, has 11 voices, and was last updated by Profile photo of shavetasharma shavetasharma 1 year, 9 months ago.

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  • #11165
    Profile photo of illa illa 
    Participant

    Digital Marketing

    In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

    Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

    Why Digital Marketing Is Important

    Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

    Manage Customer Relationships Across All Channels

    Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

    #13912
    Profile photo of Amit Sood Amit Sood 
    Participant

    Thanks for sharing this valuable information about digital marketing.

    #13915
    Profile photo of diljit diljit 
    Participant

    Thanks illa for this inforamtion

    #13972
    Profile photo of Mini Gupta Mini Gupta 
    Participant

    Digital marketing is a term which is used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.

    #13979
    Profile photo of priyanka priyanka 
    Member

    Thanks for sharing this information. Its really very interesting and useful information. Digital marketing is very popular in nowadays.

    #13981
    Profile photo of Sapna Thakur Sapna Thakur 
    Participant

    Thanks For Sharing

    #14095
    Profile photo of alka alka 
    Participant

    Digital marketing is a term used for targeted and interactive way of marketing any product. In Today’s world this is a way to promote any brand and increase sales through it.

    #14513
    Profile photo of Sangeeta Negi Sangeeta Negi 
    Participant

    Digital marketing is the promotion of products or brands.

    #14550
    Profile photo of neelimadas neelimadas 
    Participant

    Digital Marketing is a way through which you can advertise your product and services digitally on social media websites like Facebook,twitter,pinterest etc.

    #14605
    Profile photo of Bhawna Bhawna 
    Participant

    In today’s era all are going for digital marketing and this is the very beneficial knowledge.Thank you..

    #14615
    Profile photo of shavetasharma shavetasharma 
    Participant

    Digital Marketing is a way of promoting a brand or any product through electronic media or social media.

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