July 21, 2015 at 10:55 am #11165illaParticipant
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Why Digital Marketing Is Important
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Manage Customer Relationships Across All Channels
Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.October 30, 2015 at 11:15 am #13912Amit SoodParticipant
Thanks for sharing this valuable information about digital marketing.October 31, 2015 at 4:20 am #13915diljitParticipant
Thanks illa for this inforamtionNovember 6, 2015 at 9:13 am #13972Mini GuptaParticipant
Digital marketing is a term which is used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.November 7, 2015 at 12:37 pm #13979priyankaMember
Thanks for sharing this information. Its really very interesting and useful information. Digital marketing is very popular in nowadays.November 7, 2015 at 12:44 pm #13981Sapna ThakurParticipant
Thanks For SharingNovember 28, 2015 at 12:58 pm #14095alkaParticipant
Digital marketing is a term used for targeted and interactive way of marketing any product. In Today’s world this is a way to promote any brand and increase sales through it.January 18, 2016 at 11:35 am #14513Sangeeta NegiParticipant
Digital marketing is the promotion of products or brands.January 21, 2016 at 12:52 pm #14550neelimadasParticipant
Digital Marketing is a way through which you can advertise your product and services digitally on social media websites like Facebook,twitter,pinterest etc.February 2, 2016 at 11:46 am #14605BhawnaParticipant
In today’s era all are going for digital marketing and this is the very beneficial knowledge.Thank you..February 3, 2016 at 12:16 pm #14615shavetasharmaParticipant
Digital Marketing is a way of promoting a brand or any product through electronic media or social media.
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