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It's a trademarked rallying cry of the Paris Saint-Germain Ultras, which the club is free to use and makes a lot of money off of. Interestingly, the “PSG” wasn't enough. In 2016, the club went to court against its own Ultras to be the only one to use the slogan and earn Jordan 1 Mid Fake Reps Website money with it. A first, almost ludicrous offer to buy PSG's 'ICI C'EST PARIS' for €2000 had previously been rejected by fans, given that the club generates millions in revenue from merchandising the slogan.