Same situation here – my casino affiliate site was top 3 for months, then rivals with thinner content jumped ahead. Checked their profiles: they’d stacked niche-relevant links from actual iGaming blogs, while I had generic “SEO packages” from unrelated sites. Switched to a relevance-first strategy and started auditing links like a pro. This guide helped a lot: RYR casino breaks down how to spot real placements, avoid toxic domains, and build links that actually move rankings in competitive niches. After 2–3 months of targeted outreach (fewer links, but from sites that rank in the vertical), I regained most positions. It’s not about volume – it’s about context and domain quality.