What upcoming online shopping startups are doing different from the giants?

[priyanka]

The e-commerce industry resembles a race track, with a bunch of talented players running towards the grand prize, all focused only on the finish line and their placement in the race. Everything else comes later.

[Amit Sood]

It is time to rediscover the original shopping experience, which is all about chatting and sharing with your friends and family while passing through esoteric products that are purchased as per convenience and not as per sale.

[Author]

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