Sales & Marketing Strategies for IT Companies

Sales and marketing is at the core of all business activities, irrespective of the industry you operate in. Today, smart marketers are strategizing not only about getting through the current economic environment, but are also preparing to be ready for accelerated growth when the recovery finally speeds up. It’s a delicate balancing act.

Small business entrepreneurs who are concerned about their sales and marketing capabilities, could begin to see improvement by breaking down the term “sales and marketing” into discrete and manageable elements. Using this approach, they come up with a checklist that can be reviewed to prioritize the areas needing improvement – which serves as the groundwork for an effective marketing strategy.

· Marketing Plan

· Selling Process

· Sales & marketing challenges

· Markets

· Product Development

Get actionable ideas for both immediate and longer-term brand growth! You’ll leave the day with brand-building ideas and inspirational tactics to engage with consumers.

The workshop would be conducted by Rajiv Puri

Rajiv is a first class post graduate in Management from University Business School, Punjab University, and Chandigarh. He has 30 years of rich and diverse experience in the areas of Business Operations, Sales, Marketing, Human Resources and General Management in Blue Chip Indian and Multinational Organisations. He has led and managed business at top management levels.

He started his career as a Management Trainee with Shriram Group. After successful stints in Usha Martin Industries and Ballarpur Industries Ltd, he worked with Modi Xerox Limited and was a member of the start up team of the key strategic initiative towards shift of the business model from direct to indirect channels in the Equipment and Post Sales Business.

From 1990 to 1994, he worked with Govan Advertising as Head of the Rural Marketing and Communication Division. He was deeply involved in creating a viable marketing communication platform for organisations to support their foray into the Rural Markets.

From 1994 through 2003, Rajiv worked with Xerox Modicorp Limited in Senior Leadership Team roles across diverse business lines with end to end responsibilities. His last assignment was as Executive Director – Indirect Channels for Indian and SAARC Operations and was a member of Xerox Global Developing Markets Organisation Team with direct line of sight to parent company operations in USA/UK. He worked extensively on new initiatives in the areas of Sales Processes and Team Capability Building, Global Sourcing, Branding, Market Access Programs and was a member of core team for restructuring the Business Model for the Indian Operations.

His last Corporate Assignment was as Chief Executive Officer with the leading Indian Internet Job Portal He was instrumental in engineering a successful turnaround strategy, which enabled a takeover by the World’s largest Job Portal.

Post leading a successful integration, between the two companies, Rajiv moved on in February 2005 into the role of a practitioner in the areas of Sales, Marketing, HR, Organisation Development and Business Strategy Formulations and Manufacturing Excellence and is associated closely with diverse industries both in Service and Manufacturing Sectors. He engages with the Promoters and Top Management Teams in building systems and processes for business results improvement. He also works closely and coaches Senior Leadership Teams towards developing their business and people management capabilities. Rajiv’s interest lies in researching the latest trends and practices in various functional domains.

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